Value Creation and the Internet of Things

Chapter 1Chasing Value in Everyday Experiences

It is in the ambiguous domain of ‘value’ that most products succeed or fail; some fail because their value is temporary and accidental, as they were designed from the ‘outside–in,’ from the form of the object to its interactive features; others succeed because their value was the very starting point of the design process. They were designed from the ‘inside–out,’ from the value proposition outward, from the desired outcome to what makes the outcome.

But what is value in this context? Value gives things their worth in the eyes of a user. It also gives the thing its appeal to users. Value is the worth of something to someone. And in this sense, it has a diminishing scale or worthiness.

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