Chapter 3Dimensions of Value
Our expectation of value is only based on our most recent perceptual experience. Imagine your life 15 years ago. It is the year 2000, and you have a partner and two children. You live in a nice house and you have everything you need. Everything you think you need for a comfortable life in the year 2000. Everything you need for a ‘connected life’ which makes you equal with your peers.
Everything you need means that you have one TV set in the living room and maybe one in the basement, all the appliances you might require in the kitchen, you probably have a microwave and nothing more. And you might have one personal computer. This is the year 2000. The Internet is only nine years old. You have no use for a computer ...
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