Chapter 7The Future as a Choice
The Value Creating Enterprise
My definition of ‘The Future’ in the context of enterprise is this: The future is the changes you make to the present, through your motivation, behavior and action. Motivation is the internal condition that gives rise to what we want to do, based on our goals, what we can do based on our capabilities, and what we will do, based on our will. Motivation is the ethos of goal-orientated behavior.
The engagement with the future is a matter of will. Make your choice and have the Will to Engage. In this definition ‘The Future’ means taking a stance about what you want to be when you have become. What then when the future is not a choice? More precisely, when it is not ‘your choice’? You ...
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