Chapter 9Extrinsic and Intrinsic Motivation
Retooling organizations toward new imaginative mindsets, requires us to revisit existing theories and frameworks of intrinsic motivation, explore their validity in the age of new value and co-creation, and synthesize a new framework that captures the changes in the mindsets of individuals and organizations. Employee motivation is one of the prerequisites of a successful business, and one of the mysteries that organizational scientists have been concerned with for decades. A principal in an organization expects employees to be engaged and dedicated to the activity that they perform. Quite often, however, this engagement is not deep, with both parties falling pray to a duality in behaviors, ...
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