Chapter 13Leadership in the Behavior Economy
New models of value creation, on digital platforms, shaping new experiences and information flows, drive the emerging business paradigm of the behavior economy. In this marketplace new competitive spaces for businesses are emerging rapidly, disrupting the established models, with new billion dollar companies being built around technologies that barely existed a decade ago. These companies emerged by enabling new engagement models, taking advantage of behaviors that did not exist prior to their invention.
These new ecosystems of interconnected data, and the platforms that host their activities, transform information into desirable experiences that are fundamentally disrupting the status ...
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