Chapter 14Participating in the Behavior Economy
How do I frame my business in the Behavior Economy? This question is a good starting point for further exploration. The goal is always the delivery of strategic value. To do so it is important to define the need for new tools, activities, and collaborative opportunities for strategic alignment.
Reframing your Business
The underling mindset is one of understanding one’s product or service offering as a behavior platform for a compelling experience. In the behavior economy, you make platforms, not products. That is not a cell phone; it is a behavior platform. The lack of understanding a broader service as a platform is fundamental to the failure of many businesses, leaving them open ...
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