Value Creation from E-Business Models

8

Perceptions of strategic value and adoption of e-Commerce: a theoretical framework and empirical test

Elizabeth E. Grandón and J. Michael Pearson

8.1 Introduction

The extraordinary growth in Internet-based business has triggered the need to better understand the characteristics of specific business models adopted by successful organizations. As Colvin (2001) reported and reiterated by Bienstock et al. (2002) ‘the recent rash of failed dot.com companies consist primarily of startups with dumb business models’ (p. 174). Thus, business models seem to play an important role in the failure/success of Internet initiatives, such as e-Commerce. However, in spite of its important role, there have been few attempts to provide a consistent definition ...