October 2004
Beginner to intermediate
416 pages
13h 27m
English
Stuart Barnes and Richard Vidgen
It is essential that organizations be able to make an assessment of the quality of their e-Business offering if they are to survive in a competitive environment. However good the e-Business model in abstract terms, if it is poorly implemented then it is unlikely that the organization will be able to prosper and thrive. Whereas e-Commerce is typically defined as being concerned with electronic transactions conducted via a Web site, e-Business constitutes a broader sense of value and impinges on many, if not all, aspects of an organization’s activity. Over the last few years the E-Qual instrument (formerly known as ‘WebQual’) ...