Value Proposition Design: How to Create Products and Services Customers Want

3.2Testing Step-by-Step

Overview of the Testing Process

Extract Your Hypotheses: What Needs to Be True for Your Idea to Work?

Use the Value Proposition and Business Model Canvases to identify what to test before you “get out of the building.” Define the most important things that must be true for your idea to work.

Do the exercise online

DEF-I-NI-TION

Business Hypothesis

Something that needs to be true for your idea to work partially or fully but that hasn’t been validated yet.

To succeed, ask yourself what needs to be true about…

… your business model?

… your value proposition?

… your customer?

Prioritize Your Hypotheses: What Could Kill Your Business

Not all hypotheses ...