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Values-Driven Business by Mal Warwick, Ben Cohen

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17

2 Are you ready to take the plunge?

You’ve got a great business going. Your customers are happy, your employees are reasonably good at their jobs, and they like you (or at least they act as though they do). People look up to you because you’re successful. The company is profitable. You may not get rich, but you and your family can afford pretty much whatever you need. So what’s the problem?

Something’s missing.

You and your employees are working long, long hours just to stay ahead of the game. You’re not able to spend as much time with family and friends as you’d like.

Or maybe you enjoy your work, but after all these years you’ve started wondering what it means. If you were on your deathbed tomorrow, would you feel as though you’d really ...

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