April 2006
Intermediate to advanced
192 pages
3h 50m
English
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5 Developing a dialogue with your customers
In a business—any business—there is a relationship between the company and its customers. In a successful business, that relationship unfolds in a series of stages that bring customers back again and again. But in a values-driven business, the relationship between company and customer sometimes reaches an even deeper level, where the two become partners in meeting the needs of the community, the nation, or the environment. That, we believe, is the ideal to which a socially responsible business can aspire.
In the table labeled “Who’s on First?” you’ll see one schematic way to look at the development of the relationship between a company and its customers as time goes by.
Any business, no matter how ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.