Values Sell

8Do values really sell?

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Throughout this book we have cited companies and individuals that have found ways to build sales or create effective distribution strategies while maintaining their core values and socially responsible missions. Some of these companies have proven financial track records and years of experience or have sold for many millions of dollars. Others are newer to the world of business and are striving each year to reach their financial goals.

We believe that creating a business built on a foundation of values can not only increase sales in the short term but also build long-term benefits. This is a premise that many people, especially those reading a book like this, would heartily embrace. However, certainly some in the ...