Preface

Songwriters and romance novelists may say it is love that makes the world go round, but we venture to say it is innovation. When it comes to selling products and getting them from the manufacturer to the end customer, creativity can mean the difference between lackluster (or no) sales that leave products languishing in the warehouse and products that fly off the shelves and keep freight trucks rolling on the highway.xi

For businesses just starting out, money may be tight. You may not be able to afford splashy advertising campaigns or an expensive public relations firm that can help you obtain valuable media exposure. But you can find creative ways to draw attention to your product and business. You can seek out strategic alliances with ...

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