4Empowering your way to success

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THE CREATIVE CHALLENGE: Finding a way to empower those connected to your business to build loyalty, enthusiasm, and a commitment to your values—and sales efforts

Employees are an integral part of your operation. How you treat them can make a difference in how they sell, show up for work, package and handle your product, and even treat customers. Dal LaMagna, founder of Tweezerman, made a decision from day one that he would not exploit his employees—”ever.” In fact, Dal maintained a commitment to finding ways to empower his employees so they would be key beneficiaries of the company. One way he did this was to distribute stock to his employees in the form of an employee stock option plan. He felt that giving ...

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