“What is my business worth?” “How do I know I am getting the right price?” “Isn’t my company worth more?” “Why can’t I get money for all those years I worked so hard?” “Isn’t my sweat and blood worth more?”

These are only a few of the many difficult questions business owners ask when thinking about selling their “baby”—the company. Unfortunately, owners often believe the company is worth far more than the actual or true value of the company. Owners are obviously emotional when it comes to thinking about selling. It is only natural. Based on over 35 years of assisting business owners sell and buy companies, I have experienced how stressful a sale can be on the owner, and how ill-prepared many owners are as they prepare for the big event. ...

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