Chapter 8. Art Directing Yourself

There’s a plethora of creative professionals in the communications industry, and they’re all competing with one another in a global marketplace, with the Internet serving as an ever-present facilitator. Design opinions shift quickly, trends take flight, and designers can showcase their work to more people worldwide than ever before.

What will set your work apart in this graphic cacophony is your ability to scrutinize your work honestly, admit its shortcomings, revise your creative process, and improve your capabilities with each new project. In other words, you have to know how to art direct yourself.

Art direction isn’t so much about correcting mistakes as it is about shaping perceptions. When you art direct ...

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