Chapter 5

Connecting with Investors Online and Face to Face

In This Chapter

arrow Creating an online presence for your company and yourself

arrow Becoming visible in your start-up community

arrow Using the online investing sites to facilitate real-world discussions

arrow Reaching out to and building relationships with investors

Raising money is all about relationships. You have to make genuine relationships with people in the communities where you hope to be funded. You can’t fake this. The trick is to be able to enter into a community quickly, make relationships quickly, and go back to working on your business as soon as possible. You will be richer in the bank after closing your round, and you’ll be richer in your network because of all the great people you’ll meet.

You have to create a public persona for yourself and a matching one for your company. Fortunately, a lot of social media websites can help with this endeavor. Between Twitter (, LinkedIn (, Facebook (, AngelList (, Gust (, and blogging, ...

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