Chapter 6
Positioning Your Company for Funding
In This Chapter
Understanding your level of company development
Structuring your business model
Shaping the product
Promoting your product and business
Predicting the financial future: writing smart and logical pro formas
Investors are a special kind of customer. They are not buying your product. What investors are really shopping for are great investment opportunities. This distinction is lost for many entrepreneurs who fail to attract investor attention by spending their time pitching the wrong thing. When your company has the right team, has a compelling business model, is making good progress, and has all the other characteristics that venture capitalists look for, they’ll be more likely to invest.
Because a company is much more complicated than a single product, selling your company to investors is going to be more complicated than selling your product to customers. In addition, no company is perfect. Flaws and undeveloped aspects ...
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