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Venture Capital Handbook: An Entrepreneur’s Guide to Raising Venture Capital by Laura Gladstone, David Gladstone

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Chapter 3. The Proposal

  • Can You Put Together an Interesting Proposal?

  • A Complete Proposal Is One That Sells Your Company.

Many people telephone an investment officer of a venture capital fund and try to set up an appointment so they can explain their financial needs and the potential of their company. Most venture capitalists will resist such visits until after they have received the business proposal. Without the proposal, or at least a summary proposal, the venture capitalist has no idea of the details of the business. If you do meet, the venture capitalist will not be prepared to ask intelligent questions. So what is the point of the meeting?

Some people show up at the office of the venture capitalist with an inadequate business proposal in hand ...

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