Chapter 7. Reference Information

You have asked the management team lots of questions about the business in which they want you to invest, and you have spent time working on their answers. But there are two more important areas about which you need to get information. First is the corporation itself and second is what others know about the company. We will explore these two information-gathering aspects in this chapter.

Corporate Identification

It seems unusual that some business proposals don’t contain basic information about an entrepreneur’s corporation. However, an entrepreneur may be so taken up with the marketing of a new product or the firm’s financial possibilities that he or she leaves out the general information that you will need to understand ...

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