Week 2: Get Input from Friends and Family

When Leslie Pearlman missed a call from her pediatrician because her phone was in the bottom of her stroller bag, she lamented, “I wish there was something that would hold my phone on the stroller handle.” Light bulb! If something like that didn’t exist, then why not create it? She mentioned the idea to her husband, who told her that his uncle’s friend was in the plastics business. Leslie reached out to him. He couldn’t help—but had a friend who could. After creating a prototype, Leslie presold the newly named Texthook to small stores in her area before she even placed her first bulk order. The Texthook is now in baby stores everywhere. It fits most phones and can be used on exercise equipment as ...

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