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Week 3: Do Your Research

When Abby Flanagan decided to turn her hobby of taking family photographs into a business, research was an important step. In the portrait area of her venture, she looked at two things: equipment and pricing. She found this information easily on the Web, at her local camera store, and through several informational interviews. She was also planning to take photos of homes for local real estate firms. Abby asked potential real estate clients what they required of the work.

When Abby turned her attention to photographing landscapes as art, she took a great deal of time figuring out how to achieve the look she wanted. Mounting her photos was a critical aspect of production that she needed to research as well. She visited ...

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