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Week 10: Do Some Social Media Networking
When Jayne Benson wanted to get the word out about her new venture, she turned to the Web and social networking sites. Her venture began when other moms at her children’s school saw the cupcake creations she brought in for snack time, and Jayne realized she could create a business teaching others the art of the cupcake. She organized classes and cupcake-making parties to cover everything from batter to icing to making cupcake characters.
When it was time to spread the word about her cupcake-making parties, Jayne figured the easiest way to reach her target audience—local moms—would be through Facebook. She could post photos of her latest creations and let her friends know that she was offering her services: ...
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