Week 11: Do Some Real-Life Networking

When she saw a new trend in an old business, she pounced. Caterina DiLorenzo has always had a passion for baking and was often asked to supply one of her cakes for friends’ parties. But when she noticed that cake pops were gaining popularity, she gathered her supplies and began experimenting. She started with the classic flavors: vanilla, chocolate, red velvet, and carrot. When she shared them with her circle of family and friends, the pops were a hit. Now she needed some orders.

Caterina needed to get the word out about her cake pops and felt that face-to-face networking with her target audience was key. She joined several local groups for moms in her community: CT Moms, Moms of Lower Fairfield Country, ...

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