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VFX Artistry by Judith Salavetz, Spencer Drate

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18 IMAGINARY FORCES

 

STUDIO PHILOSOPHY

Imaginary Forces (IF) is a design and production company based in Hollywood and New York.Their award-winning work spans the diverse industries of feature film production, entertainmentmarketing and promotion, corporate branding, architecture, advertising, and experience design. Notable work includes the groundbreaking film title sequence for Se7en, the Emmy-winning title sequence to Mad Men, commercials for Pepsi, Microsoft, and Scion among others, multimedia entertainment experiences at the Wynn Resort inLas Vegas, and an installation for the Museum of Modern Art in New York City dubbed “New City.”

MAD MEN OPENING TITLE SEQUENCE

Creative and Production Process Our creative challenge was to connect a 1960s ...

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