21 PANOPTIC
STUDIO PHILOSOPHY
Panoptic is a director’s collaborative started in 1997 by Gary Breslin. A pioneer in motion graphics, Panoptic’s early work centered around sitespecific installations and information graphics. Over time this spread to music videos and T V commercials, in addition to the art and short films they created. During the process of integrating live action with design elements, narrative became a central focus. A s each project now has its own distinct look and style, it is this narrative sensibility and personality behind the work that sets Panoptic apart.
LINCOLN MKZ: “TOUCH”
Creative and Production Process Joseph Kosinski directed this campaign for Lincoln MKZ. Originally Panoptic was hired to do the end tag along with ...
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