1. Everybody Is a Star


On the web, thanks to the explosion of online video, now anybody can be a star. You can host your own talk show, produce Internet news segments, or just talk into a webcam and throw the results on YouTube—complete with jerky shots of the camera being set up, turned on, and turned off. It’s obvious most people don’t care about making their videos look professional and polished on the web, but you do; otherwise you wouldn’t be reading this book.

Perhaps you’ve been using your point-and-shoot camera to make videos, but you’d ...

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