2. What Type of Video Are You Producing?

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The first question you need to answer as you begin your foray into video production is what type of project do you hope to make? There are so many possibilities. Full-length feature? Oral history of your parents? Those examples are great for long-form projects. But for shorter, online video—the focus of this book—there are several tried-and-true favorites: the parody or comedy, the advertorial, the product demo, the vlog (video blog), the webisode, and the interview.

Styles of Web Video

You can produce any ...

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