Book description
The need for students and young professionals to be effective communicators and media creators has never been so essential as it is today. Crafting multimedia messages across a variety of platforms is the key growth skill of the 21st century, and strong visual and verbal communication skills, media literacy, and technical proficiency all play a critical role. Video Production 101: Delivering the Message introduces and explores the roles of story development, producing, directing, camerawork, editing, sound design, and other aspects key to media creation. After each topic is explored students develop their skills with hands-on activities in each chapter, such as making a video self-portrait, visual poem, public service announcement, promotional video, short fiction film, and documentary. The authors include videos so readers can watch and learn some of the more visually-oriented concepts.
Video Production 101 teaches the way students want to learn – in a project-based and results oriented structure, covering the process of media creation in all its varieties. Accessible and engaging, this book is the ultimate guide for anyone who wants to take control and clearly, effectively, and powerfully deliver his or her message to the world using video.
Table of contents
- Title Page
- Copyright Page
- About the Authors
- Acknowledgments
- Contents
- Introduction
-
Chapter 1. Message and Medium
- What Is Video Production?
- Getting Started: What Do We Need?
- The Poetry of Content Creation
- Jobs and Crew Positions
- Production Workflow: The Three Ps
- The Shot: Composing for Meaning
- Shooting to Edit
- Tools of the Content Creator: Symbols, Clues, and Twists
- Postproduction: Putting It All Together
- Sample Project: Ten-Shot Self-Portrait
- Words to Live by: Terms and Jargon
-
Chapter 2. Investigation and Exploration
- The History of Motion Pictures
- Before the Beginning: The Agenda of the Creator
- Research Equals Validity
- Giving Them the Treatment
- Screenplay and Format
- Know Your Rights: Copyright
- Soundtrack and Score
- Postproduction: Making It Better
- Sample Project: Public Service Announcement
- Words to Live by: Terms and Jargon
- Chapter 3. Vision and Voice
- Chapter 4. Design and Execution
- Chapter 5. Authenticity and Professionalism
-
Chapter 6. Delivering the Message
- The World of Nonfiction Filmmaking
- Objectivity and Subjectivity: Stranger Than Fiction
- Developing a Theme, Part 2: Nonfiction
- Crew Positions, Part 2: Nonfiction
- Postproduction: “A Project Is Never Finished, Only Abandoned”
- Résumé and Portfolio Development
- Sample Project: Documentary
- Words to Live by: Terms and Jargon
- Appendix A. Additional Resources We Like
- Appendix B. Glossary
- Creative Commons Photo Credits
- Index
- Code Snippets
Product information
- Title: Video Production 101: Delivering the Message
- Author(s):
- Release date: December 2014
- Publisher(s): Peachpit Press
- ISBN: 9780133819922
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