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Video Production 101: Delivering the Message

Video Production 101: Delivering the Message

by Thomas McCluskey, Antonio Manriquez
Publisher: Peachpit Press
Release Date: December 2014
ISBN: 9780133819922
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Book Description

The need for students and young professionals to be effective communicators and media creators has never been so essential as it is today. Crafting multimedia messages across a variety of platforms is the key growth skill of the 21st century, and strong visual and verbal communication skills, media literacy, and technical proficiency all play a critical role. Video Production 101: Delivering the Message introduces and explores the roles of story development, producing, directing, camerawork, editing, sound design, and other aspects key to media creation. After each topic is explored students develop their skills with hands-on activities in each chapter, such as making a video self-portrait, visual poem, public service announcement, promotional video, short fiction film, and documentary. The authors include videos so readers can watch and learn some of the more visually-oriented concepts.

Video Production 101 teaches the way students want to learn – in a project-based and results oriented structure, covering the process of media creation in all its varieties. Accessible and engaging, this book is the ultimate guide for anyone who wants to take control and clearly, effectively, and powerfully deliver his or her message to the world using video.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. About the Authors
  4. Acknowledgments
    1. Antonio’s Acknowledgments
    2. Tom’s Acknowledgments
  5. Contents
  6. Introduction
    1. Don’t Skip This, It Might Be on the Test
    2. For the Educator
    3. Accessing the Videos For This Book
  7. Chapter 1. Message and Medium
    1. What Is Video Production?
    2. Getting Started: What Do We Need?
    3. The Poetry of Content Creation
    4. Jobs and Crew Positions
    5. Production Workflow: The Three Ps
    6. The Shot: Composing for Meaning
    7. Shooting to Edit
    8. Tools of the Content Creator: Symbols, Clues, and Twists
    9. Postproduction: Putting It All Together
    10. Sample Project: Ten-Shot Self-Portrait
    11. Words to Live by: Terms and Jargon
  8. Chapter 2. Investigation and Exploration
    1. The History of Motion Pictures
    2. Before the Beginning: The Agenda of the Creator
    3. Research Equals Validity
    4. Giving Them the Treatment
    5. Screenplay and Format
    6. Know Your Rights: Copyright
    7. Soundtrack and Score
    8. Postproduction: Making It Better
    9. Sample Project: Public Service Announcement
    10. Words to Live by: Terms and Jargon
  9. Chapter 3. Vision and Voice
    1. Developing the Idea
    2. Stepping Up to the Plate: The Pitch
    3. Get It on Paper
    4. Fundamentals of Cameras and Camerawork
    5. Is This Thing On? Recording a Voiceover
    6. Sample Project: Visual Poem
    7. Words to Live by: Terms and Jargon
  10. Chapter 4. Design and Execution
    1. Casting a Wide Net
    2. Boom! Production Audio
    3. Production Design and Art Department
    4. That Look of Film
    5. Lighting for Narrative
    6. Postproduction: “We’re Gonna Need a Montage”
    7. Sample Project: The Interrogation
    8. Words to Live by: Terms and Jargon
  11. Chapter 5. Authenticity and Professionalism
    1. The Professional World
    2. The Interview
    3. Shooting with Multiple Cameras
    4. Lighting an Interview
    5. Postproduction: “We’re Not Done Yet?”
    6. Sample Project: Nonprofit Promotional Video
    7. Words to Live by: Terms and Jargon
  12. Chapter 6. Delivering the Message
    1. The World of Nonfiction Filmmaking
    2. Objectivity and Subjectivity: Stranger Than Fiction
    3. Developing a Theme, Part 2: Nonfiction
    4. Crew Positions, Part 2: Nonfiction
    5. Postproduction: “A Project Is Never Finished, Only Abandoned”
    6. Résumé and Portfolio Development
    7. Sample Project: Documentary
    8. Words to Live by: Terms and Jargon
  13. Appendix A. Additional Resources We Like
    1. Books and Magazines
    2. Gear
    3. Apps and Applications
    4. Websites
    5. User Groups and Networking Organizations
    6. Student Contests and Festivals
  14. Appendix B. Glossary
  15. Creative Commons Photo Credits
  16. Index
  17. Code Snippets