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Video Production Handbook, 4th Edition by Jim Owens, Gerald Millerson

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CHAPTER 13 Television Graphics

Think clearly about the purpose of the graphic. Askyourself, what exactly do I want the viewer to learn from this graphic?

Al Tompkins, The Poynter Institute

The audience's first impression of the program will probably come from the opening graphics. They don't have to be elaborate—they just need to clearly communicate and help grab the audience's attention. However, they do need to be brief, clear, and appropriate in style.

Effective television graphics require the graphic operator or designer to think through a number of stages in the production process:

How does this graphic help the audience understand the subject or story better?

What is the purpose or goal of the graphic?

Would words, illustrations, ...

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