Chapter 2
How to Structure Your Story
If there is one piece of advice that you should keep in mind on your video journey it’s this: You are working in the service of telling a story that will motivate and change the minds of viewers. As you dive into this process, you’ll undoubtedly start exploring the technical aspects of producing these stories and encounter unfamiliar terminology and tools. You may then become lost in the technicality of it all—either frustrated and overwhelmed by the volume of details or so full of excitement you drive headlong into bleeding edge territory without a map. Both these paths can quickly lead you away from your original purpose: to tell the story. Remember, you work in the service of the story, and the techniques ...
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