Chapter 4
Working with Sound
This will probably come as a surprise to you, but many people believe that the most important part of video isn’t video at all—it’s sound. The viewer is a lot more forgiving of potential problems in the visuals than the audio. Present something with poor sound, and you will immediately lose a viewer’s attention.
Conversely, if you spend more time to fully develop the sonic component of your video, you may find it leads to higher levels of engagement. Sound has a way of transporting a person into the story, from the individual foreground and the background sounds to the soundtracks that support the emotional boost needed at key moments.
For proof of the power of sound, try turning it off and watching Indiana Jones ...
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