Introduction
Did you know that as of 2023, 65% of all internet traffic is video-based?1 Over the last few years, we have been quickly moving from visiting a specific webpage to research something to “going on YouTube” to find the answer. For many, YouTube is the new Google, making video more and more pervasive in our daily lives.
1. “Sandvine’s 2023 Global Internet Phenomena Report Shows 24% Jump in Video Traffic, with Netflix Volume Overtaking YouTube,” Sandvine, January 20, 2023, accessed June 22, 2023, www.sandvine.com/press-releases/sandvines-2023-global-internet-phenomena-report-shows-24-jump-in-video-traffic-with-netflix-volume-overtaking-youtube.
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