Chapter 1. Pre-production Primer

Before you start any video project, carefully consider how the video will be presented to your audience. Don’t fall into the practice of shooting first and planning later. In this chapter, you’ll learn what questions you should ask before picking up a video camera or asking for video source files from your client.

Designing the Video Experience

Web video—and video viewing in general—can be experienced in a wide variety of forms. For some projects, the user may click a Play button and watch the video. For other projects, the video augments the information presented to the user. No matter how the video is viewed, it can appear in various shapes and sizes in your SWF files created by Adobe Flash CS4 Professional or ...

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