Chapter 1.5

Mattel Intellivision (1979)


When reflecting back on the storied career of George Plimpton, the celebrated editor, journalist, writer, actor, and gamesman, there are few among us who would think first and foremost of his stint as official pitchman for the Mattel Intellivision. Still, while his tenure as the face of Mattel’s console will likely be relegated to the footnotes section of his official biographies, for Mattel, the hiring of Plimpton proved an insightful and apropos choice. Along with Bill Cosby for Texas Instruments and Alan Alda for Atari, Plimpton was one of the most prominent and memorable personalities used as weapons in the “spokesperson wars” of the 1980s. While not as well-known among the general public as ...

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