1. Viral Data

For years, many information technology solutions have been pigeonholed as siloed applications, resulting in myriad negative experiences for those businesses that leverage custom-built software applications. Organizations often cite poor alignment with the business1 as a primary reason why they find custom business software applications out of sync with the business.2, 3, 4

1. In general, the term business refers to the collective human resources outside of an information technology department or to the functions these resources perform. As such, an organization such as a government agency or a corporation is deemed to be a dichotomy: the business (side) and information technology.

2. See Cassidy (2005).

3. See Pande (2006).


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