The eMarketer estimated that online video advertising in the United States would increase from $1.1 billion in 2009 to $4.1 billion in 2013, with online advertising spending rising from 4.3 percent to 11.0 percent of the overall advertising expenditures (Tsai 2009). U.S. mobile ad spending on social networks is estimated to reach $4.5 billion by 2018 (Forrester Research 2013a). In Europe, social media marketing spending is estimated to be about €3.2 billion in 2017, up from €1.4 billion in 2012, according to Forrester’s 2013 European social media marketing forecast (Forrester Research 2013b). The study found that social media adoption in Europe has not yet reached saturation levels and estimated that more than ...
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