May 2014
Beginner
148 pages
3h 43m
English
Content preview from Viral Marketing and Social Networks
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Adobe. Adobe State of Online Advertising Study, 2013, http://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Online_Advertising_Study.pdf, (accessed September 1, 2013).
Alden, D.L.; W.D. Hoyer; and C. Lee. “Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis.” The Journal of Marketing 57, no. 2 (April 1993), pp. 64–75.
Allsop, D.T.; B.R. Bassett; and J.A. Hoskins. “Word of Mouth Research: Principles and Applications.” Journal of Advertising Research 47, no. 4 (December 2007), pp. 398–411.
Anderson, S. “Using Social Networks to Market.” Rough Notes 151, no. 2 (2008), pp. 114–5.
Arndt, J. “Role of Product-Related Conversations in the Diffusion of a New Product.” Journal of Marketing ...
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