Chapter 1

The visual style of virtual characters varies enormously from game to game. Appearance can be influenced by game genre, target-audience preferences, cultural differences, the brand of the development studio, or even the gaming platform. In any analysis of a character’s appearance, the visual style is typically the most obvious element to consider first. For instance, the photorealism of a character is frequently highlighted in criticism of video game graphics, and for many game developers photorealism is a stylistic ideal. When working with more distinctive styles, the aesthetic choices of a developer might have an even greater impact on the presentation of a character. Regardless of whether a developer opts to create a bespoke style ...

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