Virtual Character Design for Games and Interactive Media

Chapter 2

Visual and Audio Design Principles

Visual presentation is easily one of the most discussed topics in the character design literature. In the games industry, artists are typically charged with imagining, developing, and constructing the visual appearance of a character from concept through to finished, animated assets. This work can vary, depending on the nature of the role. For instance an art generalist might be responsible for the complete pipeline, whereas a concept artist is likely to focus on the visual design but not the production of the in-game assets. Regardless of the specific art role, all video game artists require a strong understanding of line, shape, silhouette, color, and composition. The direct connection between visual ...