Virtual Selling

2Is Face-to-Face Selling Dead?

I want to be clear from the start that I'm not an evangelist. I'm not an ideologue.

I despise and have no respect for the so-called “experts” and “gurus” who get on their high horse and shove their evangelism for a preferred technology platform or sales method down your throat. These are the same people who pontificate that their way is the ONLY way. They shout loudly that everything else in sales and business is dead.

These sad charlatans couldn't sell their way out of a paper bag. Somewhere, there is a graveyard full of the carcasses of former blowhard sales gurus who made a lot of noise, produced unimpressive results, and then died a quick death because their message was so shallow and self-serving (see social selling evangelists). Thankfully, real, frontline sales professions easily see through this bullshit.

This book is titled Virtual Selling. But this does not mean I am against face-to-face selling or, for that matter, against any particular type of selling. There are many products and services perfectly suited to field sales and physical face-to-face selling. Likewise, there are many products and services perfectly suited to inside sales and pure virtual selling. In the same vein, there are plenty of products and services that can be sold without the need of a salesperson.

Over the past decade, many companies have replaced field sales teams with inside sales, only to add field sales back when they realized that not having a face-to-face ...