Virtual Selling

14Seven Technical Elements of Highly Effective Video Sales Calls

The directors and producers of TV shows and movies invest hundreds of hours into perfecting their sets, lighting, and audio. On the major shoots I've been on with professional crews, twice as much time was spent on getting the set right as I spent actually working in front of the camera.

They do this because they know that viewers know what looks right and know what looks wrong, even if they are unaware of it at the conscious level. Directors and producers are acutely aware that the more natural and “right” things look to the viewer's brain, the lower the cognitive load and the easier the content is to consume.

This is your primary goal with video sales calls. You'll need to invest time to create a video sales call experience that makes you look natural on camera and as closely as possible to how you might look if you were there in person.

It takes effort to get it right. You need to care about the details and your audience. You must optimize every aspect of your video sales call set.

Videoconferencing technology is good and getting better. Professional-level video equipment continues to become less expensive and easier to use. Today, you can build an impressive video sales call set for a few hundred dollars that will make you look professional and feel confident.

In the next chapter, we will take on the human elements that give you a competitive edge on video sales calls. First, though, we will dive into the ...