Virtual Selling

16Virtual Presentations and Demos

I have no doubt that you've sat through an online presentation that was excruciating. A voice droning on and on over heavily bullet-pointed slides.

Somewhere in the middle, you quit paying attention and started playing on your phone. That's 60 minutes of your life you will never get back.

Boring, impersonal, and hard to remember. Sadly, this is exactly how many virtual sales presentations and screen-sharing software demos are delivered; and, this is what stakeholders expect.

It doesn't need to be this way. You can easily deliver engaging and memorable virtual demos and presentations that WOW stakeholders. You just need to plan, practice, and follow a few important rules.

Keep It Visual

When your on-screen visuals are hard to see and read, it creates cognitive overload. The more your stakeholder's brain has to work to read your presentation, the more likely they will tune out.

If you want your presentation to be memorable, tell your story with images and limited text. Scientific studies have proven that humans are much more likely to remember a picture than words.¹ This is why a picture is worth a thousand words. Literally.²

Images also make it easier for your audience to consume your virtual presentation. The human brain processes images 60,000 times faster than text.³

Memorable matters because of something called the human availability bias. When making decisions, stakeholders tend to place more importance and trust in things they can easily ...