18Video Messaging
The incoming data on the influence of video on buying behaviors is incontrovertible. Three quarters of buyers state that they made a buying decision after watching a video.1 We consume video online at an ever-accelerating pace. Video accounts for 75 percent of internet traffic and is projected to rise to 82 percent in the near future.2
As a content marketing tool, video has moved from cutting edge to essential. So much so that I started my own video production company called Knowledge Studios to provide services to Sales Gravy and our customers.
Video is so powerful that I could write another entire book on video sales and marketing strategies. Rather than overwhelming you, though, I'm going to focus specifically on video messaging and the actions that you can take right now to deploy video messaging in your virtual selling arsenal.
Video Messaging Is No Joke
Where video marketing, like most content marketing strategies, is a one-to-many lead generation and brand building tool, video messaging is one-to-one. It's personal. Each video message is unique; made by you, for one prospect or stakeholder.
Video messaging is a powerful medium that gets results. In one study, SalesLoft found that personalized videos delivered a 75 percent close rate. Their conclusion, “You don't have to be in the sales game very long to know that a 75 percent close rate is no joke.”3
In another case study, HubSpot saw a 400 percent increase in email prospecting conversion when those ...
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