31Live Website Chat
I have no doubt that you encounter live chat boxes on many of the websites you now visit. You may also have a love/hate relationship with those little chat boxes, depending on your experience and preferences for communication. Most people hate it when they know they're talking to a robot and love it when they are engaging with a real human being who cares.
What may surprise you is that web chat has been around since the 1970s and evolving ever since.1 Today, chat technology and innovation is exploding. The future of web chat is bright and promises to be robust. Recent innovations in web chat include:
- CRM integrations. Powerful applications that seamlessly connect chat to your CRM make chat interactions more personalized and improve customer experience.
- Visitor intelligence. Applications that provide immediate intelligence about website visitors that are not in your CRM help salespeople convert more leads into pipeline opportunities and sales.
- Proactive chat. AI powered chat engines that anticipate exactly when and how to proactively engage a web visitor in a conversation.
- Omnichannel communication. Chat is quickly shifting into an omnichannel communication platform that opens a gateway to voice and video calls with prospects and customers on the fly. One more reason to always be video ready.
- Micro-sites. Sales professionals have the ability to send prospects to these personalized web pages via video messages, direct messages, social media posts, and email ...
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