© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
A. KhanVisual Analytics for Dashboardshttps://doi.org/10.1007/979-8-8688-0119-8_3

3. Key Performance Indicators

Arshad Khan1  
(1)
Tracy, CA, USA
 

Measuring Performance

Why Performance Is Measured

Organizations measure performance for three main reasons:
  • Learn and improve performance.

  • Provide external reporting for shareholders and compliance requirements.

  • Monitor and control internally within the organization.

A widely held view is that only what gets measured gets done and, hence, unless something is measured, it cannot be managed and controlled. Therefore, every enterprise collects performance data, which it uses for monitoring and improving performance. For this ...

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