© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
A. KhanVisual Analytics for Dashboardshttps://doi.org/10.1007/979-8-8688-0119-8_7

7. Visualization Principles

Arshad Khan1  
(1)
Tracy, CA, USA
 

Attributes of Visual Perception

Pre-attentive Visual Attributes

Pre-attentive processing is a term that describes how people respond to visuals as a result of visual hierarchy. Pre-attentive processing, visual perception that occurs below the level of consciousness, should be used when designing charts.

Colin Ware, author of Information Visualization: Perception for Design, has described 17 pre-attentive attributes of visual perception, which can be organized into four categories. These are color, form, position, and motion. ...

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