Chapter 4
Keeping Visual Analytics in Context
This chapter describes the importance of understanding data’s context and its role in helping visual analysts ask the right questions to build a data narrative framework. You’ll learn about exploratory and explanatory analysis and strategies for successful data storytelling, including narrative flow, considerations for spoken versus written narratives that support visuals, and structures that can support your stories for maximum impact. We’ll also explore helpful techniques in Tableau that can guide you in crafting effective data narrative structures and keeping data firmly connected to its context.
More than 20 years ago, Bill Gates coined the iconic phrase, “Content is king.” Gates was, of course, ...
Get Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
