Visual and Multimodal Research in Organization and Management Studies

10Introduction to Four Case Studies

In Part II, we have provided a detailed overview of fruitful intersections between organization studies and multimodality research. Furthermore, we have discussed in some detail the challenges and potential of in-depth multimodal research on organizations and organizing. Whereas Part II has been conceptualized as an overview that introduced a plethora of different studies from a ‘bird’s eye’ point of view, Part III is meant to get into the ‘nitty-gritty’ of actually doing multimodal research on organizational issues and topics. In the following four chapters, we will introduce four cases that ‘span’ the space of both multimodality and organizations.

10.1 Case Selection

It has been our intention for Part III ...