Visual and Multimodal Research in Organization and Management Studies

15The Way Ahead

Discussion and Conclusion

The impetus for this book was the observation that both organization and multimodality studies are flourishing strands of research that have a lot to contribute to each other. Unfortunately, contact between the two research traditions has been sporadic at best. It has, therefore, been our intent to ‘tear down the walls’ between these two research communities and, in a collaborative effort, sketch and demarcate the overlaps and mutual areas of interest. After an introductory chapter (Chapter 1) arguing for the relevance and potential for cross-fertilization, we have provided a brief primer on social semiotics (Chapter 2) as a basis for conceptualizing multimodality. In Part II (Chapters 3–9), we have then ...